The presentation stresses that cost pressures for EVs will continuously decrease, whereas costs for ICE models would rise due to legislation and taxation set to further increase in the future. The kernel of the presentation focuses on when these two cost curves would finally cross making EV’s more cost-competitive than internal combustion engines models. At present, over 140 product developments for EVs/PHEVs are ongoing around the world, while more than 300 pieces of legislation are being drafted. The timely commercialisation of batteries and electrified vehicles, the need for new business models not compatible with current OEM & Dealer models is emphasized.